After all, how do we sell innovation? In the industry, most companies today are very attentive to the potential that may result from the process of digitizing their business model and product development.

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As the advantages arising from new models based on digitalization are undeniable, this change is being seen across the entire value chain, increasing the speed of execution and agility of response, but it is in the analytical component that companies acquire new weapons.

In the digital economy, the customer assumes a new centrality accepting to share this information, but also being more demanding with the results.

Looking at sustainability from the point of view of product creation, it will be necessary to think about aspects such as materials, production, quality and durability, design for reuse, utility and biodiversity.

After all, where should we invest: materials, technologies, products? The answer now will always be well-founded and secure.

[report only available in portuguese]


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